But none of that cracked me open like her.

When my daughter was born, I wasn’t filled with certainty—I was filled with fear.
I didn’t know how to raise a child. I barely knew how to raise myself.

Three weeks in, sick and exhausted, I looked into her deep brown eyes and whispered, “Be gentle with me.”

And she was.

That moment broke something open in me.
I realized I hadn’t just birthed a baby—I had brought a ‘once-in-history’ human into the world.
And I had one job:
To understand her.
To witness her.

To protect her rare magic—and never ask her to shrink.

The moments that made me

That moment became my mission.
Not just as a mother.
As a woman.
As a creative.
As a brand visionary.

Because I know what it’s like to lose yourself.
To shrink.
To “tone it down.”
To let the noise of business bury your essence.

And I know how to bring you back home to yourself—fully expressed, powerfully seen.

This became my why

"I didn’t just birth a baby—I brought a ‘once-in-history’ human into the world."

That moment became my mission.
Not just as a mother.
As a woman.
As a creative.
As a brand visionary.

Because I know what it’s like to lose yourself.
To shrink.
To “tone it down.”
To let the noise of business bury your essence.

And I know how to bring you back home to yourself—fully expressed, powerfully seen.

This Became My Why

"I didn’t just birth a baby—I brought a ‘once-in-history’ human into the world."

What I stand for

Reverence
Your story matters. So does how you’re seen.

What I bring into every brand

Embodiment
You don't need to get louder—you need to get truer.

Clarity
No more noise. Your brand becomes your voice.

This isn’t design. This is declaration.

When you walk into a room, I want the world to understand:
This is the only version of her that will ever exist.

And time with her?
It’s not a transaction.
It’s a privilege.

I don’t design to decorate.
I design to declare.

So you can take up space—fully, boldly, beautifully—
and build a brand that feels like you on your most powerful day.

Because that woman?
She’s already inside you.
I just help the world see her, too.

You’re ready to be seen fully.

Let’s build a brand that feels like you on your most powerful day.

I’ve spent over 20 years leading design at the highest level — from global agencies like Ogilvy and Draftfcb to spearheading the Expedia Group rebrand. I’ve built brands, led international teams, and launched creative across Europe, Asia Pacific, and North America — all with strategy, clarity, and bold creative thinking.

My work has been recognized with top industry honors, including multiple Loerie Awards (Digital, Promotional, Experiential), a Pendoring Award Finalist, the Sappi International Print Gold Medal, and winner of the Papersmith Paperhouse International Design Competition. At Expedia, I was named Collaboration Champion for leading one of the most successful brand launches in company history.

But beyond the accolades, this work is personal. My daughter has been my creative partner since the start — design is our language, our rhythm, our shared passion.

Today, I help brands and entrepreneurs show up with confidence and originality — through elevated, intentional design that’s rooted in instinct and built for impact. If you’re ready for a brand that actually moves the needle — let’s talk.

BACKGROUND

my

Let’s build a brand that feels like you on your most powerful day.

You’re ready to be seen fully